Starbucks Goes Cheeseball.
Gentle readers,
I regret to inform you that we have more mental anguish to inflict on you. If you are the sort whose fragile ears will ring for days at the news of another stupid cheesy corporate anthem, you may wish to tune out before reading on.
A couple of months ago, I posted on this very subject. But back then, I was blissfully unaware that these asinine musical compositions existed outside the dull, desperate world of services marketing.
But it appears the trend of corporate schmaltz has spread like the West Nile virus into the world of consumer marketing: Starbucks has gone Starship. Yep, the company everybody loves-to-hate-but-still-patronize has thrown its proverbial green apron into the ring of cheesy corporate melodies with this rip-off of Jefferson Starship's "We Built this City."
We find this particularly unforgivable because this is a company that actually has a tangible message/story/product to communicate.
If you're not already hurling, you should know that this little ditty was performed live, by company management, clad in Rock 'n Roll garb, at a company leadership conference.
These kinds of corporate conference stunts have got to go. They are forced and embarassing, and they don't make anybody involved feel good. Any goodwill the employees might harbor from the previous night's Open Bar will die a sudden, painful death as they realize they work with a bunch of goons.
Knee deep in the mocha
Making coffee right
So many partners
Working late at night
Don't you remember
We built this Starbucks
You built this Starbucks on heart and soul.
For the love of dignity, Marcom folks, please stop inflicting this crap on the rest of us!
Link courtesy of Gawker.
I regret to inform you that we have more mental anguish to inflict on you. If you are the sort whose fragile ears will ring for days at the news of another stupid cheesy corporate anthem, you may wish to tune out before reading on.
A couple of months ago, I posted on this very subject. But back then, I was blissfully unaware that these asinine musical compositions existed outside the dull, desperate world of services marketing.
But it appears the trend of corporate schmaltz has spread like the West Nile virus into the world of consumer marketing: Starbucks has gone Starship. Yep, the company everybody loves-to-hate-but-still-patronize has thrown its proverbial green apron into the ring of cheesy corporate melodies with this rip-off of Jefferson Starship's "We Built this City."
We find this particularly unforgivable because this is a company that actually has a tangible message/story/product to communicate.
If you're not already hurling, you should know that this little ditty was performed live, by company management, clad in Rock 'n Roll garb, at a company leadership conference.
These kinds of corporate conference stunts have got to go. They are forced and embarassing, and they don't make anybody involved feel good. Any goodwill the employees might harbor from the previous night's Open Bar will die a sudden, painful death as they realize they work with a bunch of goons.
Knee deep in the mocha
Making coffee right
So many partners
Working late at night
Don't you remember
We built this Starbucks
You built this Starbucks on heart and soul.
For the love of dignity, Marcom folks, please stop inflicting this crap on the rest of us!
Link courtesy of Gawker.
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